Because our environments and social norms define what “acceptable behavior” means, they consequently shape our actual behaviours. Our characters and convictions are less important in determining our actual behaviours, compared with the influence of our immediate environment or “context”. Test different formats and structures of your messages with your target audience to see which ones stick.Īsk yourself: Is your message irresistible and memorable? Does it stick? Check out our Made to Stick summary for great tips on creating Sticky Messages!ĭigest these powerful tips in minutes with our summary & infographic! 3. If you are not achieving the desired effects in your campaign, take a step back. The tough part is to find the right stickiness factor for your specific target audience. Success often hinges on small details (such as placements and sequencing) rather than major changes (such as a revamp of the content). There are many techniques to make something stick, including the use of stories, audience participation and repetition. Were you or your children ever hooked on Sesame Street or Blue’s Clues? Ever had a jingle that that you couldn’t stop humming? These messages are powerful because they are “sticky” – you just can’t get them out of your heads. Focus your resources on these 3 groups of people If you are starting a new campaign, don’t waste your resources.
The Tipping Point: The 3 Rules of Epidemics
In this summary, we will give a synopsis of the 3 rules of epidemics to create your own tipping point.ĭo get more details from our full 6-page summary, or read the book for more details and examples! Why do some ideas, behaviors or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that spreads like wildfire? Malcolm Gladwell addresses some of these questions in his famous book, The Tipping Point.
0 kommentar(er)
